UI/UX Design
Design System
Web Platform
Figma
GET.ART Domain Marketplace
Role
Lead Product Designer
Duration
4 months
Company
UKCI Domains (.ART)
Challenge
Get.Art aims to become a digital hub for contemporary artists and collectors. The challenge was to create a platform that provides seamless interaction between artists, galleries, and collectors, emphasizing art discovery, purchase, and artist support.
Objectives
- Develop a visually appealing and user-friendly interface tailored to art enthusiasts.
- Facilitate direct communication between artists and collectors.
- Enable efficient browsing and categorization of art pieces.
- Ensure platform scalability for future features such as auction events and VR exhibitions.
Client's area, domain management
Reserved domain names' category
Simple portfolio website builder
Process
1. Research and Discovery
- Conducted interviews with artists and collectors to understand their needs.
- Analyzed successful art marketplaces to gather insights on effective features.
- Collaborated with artists to co-create and prioritize feature lists.
2. Design and Iteration
- Created initial wireframes focusing on a clean and engaging visual style.
- Developed high-fidelity prototypes, showcasing artwork prominently.
- Ran usability tests with target users, iterating based on feedback.
3. User Testing and Feedback
- Collaborated with early adopters, gaining qualitative feedback.
- Refined interaction pathways for a smooth purchase experience.
- Incorporated suggestions for artist profiles and saved favorites.
4. Implementation
- Created an intuitive browsing experience with filter options like style, medium, and price.
- Implemented a direct messaging feature for collector-artist communication.
- Designed a modular platform allowing future additions such as auctions and virtual exhibitions.
Before & After
Old page
New page
Key Features
- Seamless Art Discovery: Customizable filters that help users easily find pieces they are passionate about.
- Direct Messaging: Enables collectors to directly communicate with artists.
- Detailed Artist Profiles: Profiles include artist statements, exhibition history, and works.
- Curated Collections: Highlight curated galleries and featured artists.
- Favorites and Wishlist: Users can save artworks for future reference.
Conclusion
The Get.Art platform successfully brought together artists and collectors, simplifying the process of art discovery, purchasing, and communication. The platform's intuitive design and focus on user needs led to positive early feedback, setting the stage for additional feature rollouts and long-term growth.